Preventing Keyword Cannibalisation
Keyword Cannibalisation is an issue that search engine optimisers do not bring up too frequently, but it’s an issue that needs to be discussed here if you want your best chances of ranking your website. An excerpt from my keyword cannibalisation article details why this is an issue and how you can fix it.
Why Is Keyword Cannibalization An Issue?
Why is this an issue you ask? Well, when you have 2 webpages competing for the same keyword, this doesn’t increase your chances of ranking for the keyword twice. Instead, the search engines will choose the page that is the most relevant to the keyword. In other words, it causes internal website competition that can harm your chances of ranking for a keyword rather than raising your chances of ranking for that particular keyword.
How Can I Prevent Keyword Cannibalization?
Keyword cannibalization can be easily prevented by targeting different keywords related to your niche on each webpage.
How Can I Fix A Keyword Cannibalization Problem?
Keyword cannibalization can be fixed by going to each of your webpages and targeting different keywords by reducing your keyword density or using latent semantic indexing (LSI) keywords, which are related keywords and synonyms, on each of your articles.