If you’ve ever seen the services page on this site , you’ll notice that I handle my services differently than, or more specifically, I only offer my services as part of a custom marketing plan rather than as standalone SEO marketing services:

Our services below are not offered individually and are only offered as part of a complete package based on your individual business to ensure the best return on investments.

This confuses most people who are just looking for one of my services and not a full package, although I have a few reasons why I stopped offering standalone services.

3 Reasons Why I Don’t Offer Standalone SEO Marketing Services (And Why Your Shouldn’t Buy Standalone SEO Services)

1. SEO & Other Standalone Services Are Not Enough

This is the thing: SEO only increases your rankings in Google. However, this doesn’t mean anything if the searchers are more interested in the other results or if they immediately leave your website.

• Conversion rate optimisation (CRO) will increase the likelihood of searchers clicking your result through creating compelling titles and descriptions
• Marketing-focused web design will provide your visitors with a welcoming environment.
• CRO will increase the likelihood that users will click where you want them to click.
• Social Media will bring in even more traffic to your website.
• Branding will ensure that potential clients and customers recognise your business.
• Website maintenance will keep your website up-to-date and prevent it from being hacked.

2. Standalone SEO Marketing Services (Sometimes) Result In More Disappointed Clients

I see this one a lot. Someone will order a backlink service or a keyword research service for hundreds of dollars, but then start complaining when they can’t rank. They then blame the service provider, leave a negative review, and go off to blow more money on someone else’s service; repeating an endless cycle.

3. I Don’t Work In Randomly-Generated Teams

I’ve had a few offers lately where someone wanted to hire me so that I could work as part of their website’s team. Now, the reasons that I don’t work in these teams are quite simple:

1. There’s a chance that a wannabe “jack-of-a-trades” will start trying to control everything instead of doing just their part.
2. All it takes is one incompetent team member to ruin the project.
3. Hiring multiple SEOs who focus on the same thing will result in a ton of confusing revisions.

Allow me to explain that last one in more detail. You see, not everyone does SEO the same way. Contrary to popular belief and as said by Konrad Braun from SEODagger, there isn’t one set formula for doing SEO.

A big misconception about getting content to rank on Google is that there is a set formula one has to follow when writing it. In fact, there are whole ebooks dedicated to this topic. Is it really that complicated? Is there a magic word count one should do per post? What about keyword density? Does all this really matter?

This means that one of those SEOs who are working on the website may target a 3% keyword density, another one change it to 1.5% and remove the keywords, and another one will target a 1% keyword density and convert the rest to LSI keywords. Before you know it, you’ll have The Three Stooges smacking each other and not getting any work done.

So there you have it, the reasons why I only offer a full marketing service.