At one point in time, I held many different kinds of marketing and SEO certifications from Google, Bing, HubSpot, and some other companies. I’ll admit it, I thought they would help bring in new clients, but they didn’t. In fact, my clients and prospects didn’t even bat an eye to them, and looking back, they had some […]...
Every now and then, I receive a message from someone who was wondering how I created the whiteboard video for the Sycosure YouTube channel. In case you haven’t seen it, I’ve embedded the video below. It’s nothing impressive, but most people really have no idea how I made that video. In fact, the whole reason […]...
I can’t say I’ve ever been much of a fan of using myself as a brand, which is probably why I’ve never done it. However, there have been many people across various different industries that have used themselves as a brand; some successfully, others… Eh, not so much. In case you didn’t know, personal online […]...
Today I’m introducing a new segment on Sycosure called “Did You Get Bad SEO Advice?” You see, every day, I have to read tons of anyeurism-inducing SEO advice on forums, Twitter, Facebook (especially Facebook), and the little Charlie blogs that pop up every now and then. In order to alleviate some of the stress that comes [&hellip...
Ah, take a look at that quote above. It’s understanding, it’s motivational, it offers hope… It tells you exactly what you want to hear, but not what you need to hear, and that’s why there’s a new type SEO scammers gaining traction. Now, who are these SEO scammers I’m referring to? You see, a couple of years ag...
If you own a company and have either a local business page or a company page, you might be interested in getting your page verified. Not only is the verification badge a trust factor on Facebook, but verified Facebook pages show up higher in the Facebook search results. The business page verification process is pretty […]...
It’s an age-old tactic in SEO. Many online marketers both old and new tell you just how “important” it is to bold tag every instance of your primary keyword in order to “reap the SEO benefits”, but is there any truth to this claim? Does adding a bold tag to your primary keyword on your webpage actually […]...
Typography in web design, for those of you who don’t know, is how your text presents itself on your website and how it relates to the overall theme and goal of the website. Now let’s see a show of hands, how many of you web designers and conversion rate optimisers out there take the typography on […]...
In the SEO industry, you’ll hear about all sorts of crazy new metrics and how these metrics supposedly represent your SEO efforts. You have DA and PA, TF and CF. Your TF cant be higher than your CF unless you’re a spammer and a 30+ DA is a sign of a quality site. Then swoops in BL raising your UR, […]...
The Facebook business page verification process is a lot simpler than you would think. I personally got my page verified for this business back in April of 2016, and my page has been verified since then. If you’d like to learn more about how Facebook business page’s are verified, then continue reading while I go through […]...