While I’m sure all of you are tired of reading about Pokemon Go shenanigans, I’m sure you’ll be more interesting in learning about how you can use it to bring potential customers to your business.

Did that get your attention? If it did, then keep reading to learn more about 3 easy Pokemon Go marketing tactics that you can use for your business today.

3 Pokemon Go Marketing Tactics To Bring Potential Customers To Your Business

1. “Luring” Customers

This is a method you’ve probably heard about on several other websites such as Biz Journal’s Pokemon Go article. If you’ve played the game, then you know a “lure” is a device in the game that attracts Pokemon to your area, which is visible to anyone who has the app. In addition to luring Pokemon with this method, we’ll also be luring potential customers to our building.

Now here comes a small twist: Instead of just luring Pokemon to the office, you’re going to advertise that you’re luring Pokemon using Facebook (#Pokemongo or use Facebook Ads) and Craigslist. Do this roughly 30 minutes before you lure Pokemon to give people time to see your ad and come down to your business.

Cons of “Luring” Customers

• Loitering
• Attracting the wrong type of people (e.g., broke clowns)

2. Provide Discounts To Players

This is another Pokemon Go marketing tactics you’ve probably read about on another website. Currently, many restaurants are offering discounts to people who play the game, but let’s add our own twist to the method. In addition to providing small discounts to players, you can also provide discounts to players who catch certain types of Pokemon in your restaurant or business location (use the GPS location under each Pokemon on the player’s phone to verify it). Offer a 5% discount for a Pidgey or a 10% discount for a Pikachu.

Cons of Providing Discounts

• Attracting Children
• Customers lying about where the Pokemon was caught

3. Set Up A Raffle For Players

An alternative to offering discounts to players is setting up a raffle to players who catch Pokemon at your business location. For example, if you own a small gold course, you can use a free day-to-play voucher as a prize to the raffle winner. Using a restaurant as an example again, you can only allow people who ate at your restaurant a chance to enter the raffle (1 raffle ticket per family) in order to avoid attracting children and people who just came for the prize from entering.

Cons of Offering A Raffle

• Loitering
• Attracting Children
• Customers lying about where the Pokemon was caught