On the Internet, you’re one of two people: either you’re a content creator or you’re a content consumer. Both of them serve very important roles on the Internet, but what exactly are these roles and how do they effect you?

What Is A Content Creator & A Content Consumer

What Is A Content Creator?

A content creator is, simply put, someone who creates content on the Internet. This content comes in many forms such as: articles, images, videos, software, and any other form of media. This content is usually created with the sole purpose of being consumed by the content consumers.

Who Are The Content Creators?

I’m a content creator, bloggers are content creators, artists are content creators, and even the YouTubers you watch are content creators. However, with the advent of social media, many social media users, who are most often content consumers outside of social media marketing, often mistake themselves for content creators when in fact all they’re doing is sharing or even stealing content created by others. Now, this leaves us with one very important question: what exactly is a content consumer?

What Is A Content Consumer?

Some people would describe a content consumer on the Internet as a black hole; content goes into the consumer, but nothing ever comes out. However, this isn’t entirely accurate. A content consumer is simply a user who views or interacts with content created by content creators. Content creators can be content consumers and vice versa.

Who Are The Content Consumers?

YouTube viewers, blog readers (you, right now), and regular Facebook users are 3 examples of well-known content consumers.

Why Do Content Creators Create For Content Consumers

Let’s say you have a website that has ads for divorce attorneys who pay you $2 for every click they receive. Since you want to make money, you’ll have to create relevant content that people who may be going through or considering going through a divorce would search for (e.g., the 10 steps of the divorce process), and then drive quality traffic to that page. This way, the content consumers will find the content they’re looking for while also possibly getting in touch with a divorce attorney through your ads that you’ll later be paid for. To sum it up: you get paid, the advertisers get new customers/clients, and the consumers find what they’re looking for. Everybody wins!